PYMNTS

JUNE 2, 2016

Dormify, a dorm decor startup, seems to have cracked the email marketing code for millennials and Gen Z buyers. “Our brand is young, fun, and witty, so we’ll use a twist on a song lyric or fun saying that goes with a topic at hand to stand out in a cluttered inbox,” Gardner added. ” .

Millennials 100

Millennials Marketing social media Strategy 100

Accenture

OCTOBER 3, 2017

We know almost US$1 billion was invested in PSD2-enabled services in 2016, up 200 percent from the year before¹. Based on this survey of over 2,000 consumers, it’s clear that online retailers, tech firms and social-media players face an uphill battle to convince consumers to allow them access to their financial data. So why not?

social media 186

social media Millennials Online Fraud 186

NCR

JUNE 29, 2016

More worrisome are the kids who can’t remember a time before social media. And it has to do with the dreaded ‘m’ word: Millennials. When it comes to millennials, however, it’s very different. According to Gallup’s most recent report , barely 25% of all millennials feel an emotional attachment to a brand.

Millennials 45

Millennials social media Video Tools 45

PYMNTS

JUNE 18, 2016

And though you might be tempted to write this off as a theory developed by this writer spending way too much time around sitcom families, please note that Father’s Day offers us a unique opportunity to quantify the difference with a number. In fact, recent data from Mintel indicates that millennial dads could be the future of retail.

Millennials 100

Millennials social media Data Report 100

PYMNTS

MARCH 2, 2020

The Milford site will fill a former Babies R Us location and at 31,465 square feet, Wren says it will be the largest kitchen showroom in America. Weston said part of Primark’s success has come from social media, according to reports. It now has has 20 million followers across social platforms up from 13 million last year.

Retail 132

Retail Marketing US Connecticut 132

NCR

JANUARY 12, 2017

US Bank’s #ISaveSoICan campaign did this well by sharing content from popular influencers to show what’s possible when one truly achieves financial peace of mind. Snapchat is extremely popular among the highly engaged millennial audience known to have less interest in and trust for financial institutions.

social media 40

social media Video Branding Examples 40

PYMNTS

MARCH 8, 2017

While millennials aspire to seek out meaningful experiences, they don’t necessarily have the spending power that enables them to do so. While on the other side of the coin, there are millennials who like to go out in groups, with budgets that may be more restricted but with time to go out more frequently.

Millennials 101

Millennials Boston social media Groups 101

PYMNTS

MAY 4, 2017

The peer-to-peer mobile payment service offers a social media element aimed at making the exchange of money more fun for both sides of the transaction. billion in Q1 2017 — tackles feelings of financial discomfort by giving consumers a more engaging option to settle debts, by mixing social media with finances.

social media 104

social media Payments Millennials Mobile 104

PYMNTS

FEBRUARY 25, 2020

One way that banks or ambitious social media platforms will win this combat for customers is through the use of mobile credit and debit cards, with a highly configurable nature and full range of card and spend management controls to please the most vacillating of customers. Follow the Smart(phone) Crowd.

Mobile 153

Mobile Cards social media Survey 153

PYMNTS

APRIL 20, 2018

As Facebook tries to bring post-millennials onto its platform, the social media network appears to be at work on a feature geared toward high school students. In creating that app, the social media giant said it consulted child development and online safety experts, as well as parent/teacher groups and thousands of parents.

social media 104

social media Millennials Video Mobile 104

PYMNTS

FEBRUARY 26, 2019

They can now accept payments from customers that use HSBC’s eWallet. In the early part of 2017, HSBC announced the new payment app, geared toward millennials in Hong Kong who also wanted social media built in. Since its launch, HSBC said it has close to 1.5 million users for the eWallet, according to the report.

social media 178

social media Millennials Fintech Retail 178

FICO

JUNE 9, 2016

Millennials, now the largest demographic group in America, are possibly the most misunderstood, elusive market ever, a notion underscored by The Wall Street Journal ’s article about the existence of $20,000-per-hour “Millennial consultants.” Millennials reward positive fraud outcomes. In Millennial parlance, that’s “harsh.”.

Millennials 40

Millennials Fraud social media Survey 40

Accenture

APRIL 26, 2017

Given that this trend is coinciding in with an ongoing shift by younger consumers towards more innovative channels—the likes of wearables, social media and instant messaging—it’s possible that the continued strong usage of branches is a transitory effect. So, what does the research tell us?

Millennials 327

Millennials social media Innovation Study 327

PYMNTS

FEBRUARY 24, 2017

Revlon will be stamping its name on 10 million Amazon shipping boxes, said Internet Retailer , to make an impression on eCommerce shoppers (especially the coveted millennial cosmetics market) as part of a campaign called the Love Project. As PYMNTS reported in December , the beauty industry has become ruled by millennials.

Millennials 121

Millennials social media Strategy Branding 121

PYMNTS

APRIL 19, 2016

But setting up shop on the edge of the festival and hawking blatantly branded products is a little too gauche for Coachella attendees who want to preserve the festival’s sanctity (whether it ever existed or not), which leads more than a few companies to turn to social media and the tricks of contextual commerce. Is it though?

social media 100

social media Millennials San Francisco California 100

PYMNTS

MAY 19, 2017

From eCommerce warehouses like Amazon to social media sales, it’s no secret that constant connectivity has changed many consumers’ shopping habits. In fact, Kapoor said, the company has used connected tools, including mobile websites and social media marketing, to sweep up SharkNinja’s market share of vacuum cleaners in the U.S.

social media 100

social media Branding Retail Online 100

PYMNTS

SEPTEMBER 16, 2019

Retailers scour social media to find influencers and designer bellwethers to turn trends into sales. In the payments ecosystem, we need look no further than the bridge millennial for how the connected purchasing experience will evolve over the next decade. consumers shop and pay — today and in the future.

Millennials 222

Millennials Study Course Trends 222

PYMNTS

JANUARY 20, 2020

The first Papyrus store opened in 1973, when cursive writing was a core part of grade-school education, much to the delight of many nostalgists but which still can spark memories of horror among those of us cursed with atrocious handwriting. Millennials to the Rescue. The chain had since expanded to some 260 or so retail locations.

Retail 183

Retail Millennials Cards social media 183

Social Assurance

JULY 20, 2017

Why Millennials Need Banking Security and Compliance. This is why Millennials and Gen X-ers like me are some of the highest people at risk for financial theft and fraud. Our phones and those online reviews can give us a false sense of security. Some of us don’t even think twice about sharing personal information.

Millennials 21

Millennials Compliance social media Security 21

PYMNTS

DECEMBER 30, 2020

College-educated shoppers also outpace those with only high-school degrees or less, while bridge millennials, millennials and Generation Zers expressed greater interest than Gen-X and Baby Boomers did. For example, 43.9 percent of those making more than $100,000 told PYMNTS that they’re interested in D2C purchases versus only 31.1

Branding 257

Branding Millennials Retail social media 257

PYMNTS

DECEMBER 22, 2018

Social media promotes the experience of buying and decorating those trees, something that is considered, in certain quarters, as more “authentic” than going with an artificial option. That is helpful especially for “millennial and Generation Xers,” he said. An longstanding adage — cliché? An longstanding adage — cliché?

Industry 134

Industry Millennials National Online 134

PYMNTS

SEPTEMBER 19, 2018

Model and social media celebrity Chrissy Teigen is, in many ways, the perfect brand partner for Target, as evidenced by her recent review of her new kitchen and cookware lines. They are increasingly seeing the upper-end of their prime demographic, a group PYMNTS titled bridge millennials. Or, at least, they will try.

Millennials 138

Millennials Montana social media Branding 138

PYMNTS

SEPTEMBER 12, 2018

A lifestyle brand for millennial buyers with an eye for design – but perhaps not the pocketbook for designer prices – the watch and accessories startup MVMT started on its path in 2013. million followers across social media channels, it seems fair to assume there are more people who would like to join.

social media 101

social media Branding Millennials Groups 101

PYMNTS

JUNE 28, 2017

From their affinity for brunch (and avocados on toast ) to their attachment (uncorded, of course) for subscription services , it’s no secret millennials have some significant spending differences compared with older generations. Focusing on mobile millennials. That’s what gives us that comfort and confidence in these transactions.”.

Millennials 108

Millennials Security Mobile social media 108

PYMNTS

AUGUST 17, 2017

While Engagement Labs’ research showed the two groups most influenced by social media include millennials (57 percent) and Generation Z (80 percent), the lack of engagement for teens online may be raising some red flags for the retail industry. As it appears to be, catering to teen shoppers is a rough task for most retailers.

Retail 127

Retail social media Online Mobile 127

PYMNTS

JUNE 15, 2019

That gain, according to the report, is largely driven by social media savvy Gen Z consumers, who tend to exert a larger than expected amount of sway in bookings. More than half of parents and grandparents also said their Gen Alpha family members attempted to influence family trip planning by showing them online and television media.

Millennials 179

Millennials Hawaii social media Report 179

PYMNTS

AUGUST 17, 2017

While Engagement Labs’ research showed the two groups most influenced by social media include millennials (57 percent) and Generation Z (80 percent), the lack of engagement for teens online may be raising some red flags for the retail industry. As it appears to be, catering to teen shoppers is a rough task for most retailers.

Retail 114

Retail social media Online Mobile 114

Filene

OCTOBER 27, 2016

Then we spent a "day away" exploring various organizations, concepts and people who shared ideas that enabled us to expand and apply our thinking from earlier in the week in new ways to hack away at unsolved challenges and improve the way we meet people's financial needs. Thank you for sharing this time with us. Filene Merrymaking.

US 57

US Tucson social media Video 57

PYMNTS

JULY 24, 2019

And it’s not just millennials. I know that [the space often] gets lumped with millennials, but it’s really cross-generational. The fact that we are local and luxury and have three different modalities … that is the suite of services we offer that sets us apart from the rest,” he said.

Case Study 110

Case Study Study Mobile Millennials 110

South State Correspondent

JULY 11, 2022

If you sit around your bank talking about winning more millennials or Gen-Zers, you are not only wasting your time, but much of your efforts are likely counterproductive. Assume all Gen-Zs are technologically proficient or active on social media, and you have already missed your message to about 49% of your audience.

Marketing 195

Marketing Data social media Groups 195

PYMNTS

JULY 31, 2019

Social media was largely considered more friend than foe, most consumers still used passcodes instead of fingerprints to open their mobile devices, and Tom Brady was merely a great athlete instead of the fountain-of-youth demi-god he is today (PYMNTS is based in Boston, so just go with us on that one).

Industry 110

Industry social media New York City Retail 110

Banking 2020

OCTOBER 2, 2015

Luvleen Sidhu, Chief Strategy and Marketing Officer at BankMobile , spoke with us recently to discuss how BankMobile is connecting with a younger audience, specifically college students, to educate and empower millennials. In a few sentences, can you tell us about BankMobile? Are they doing anything differently to reach them?

Millennials 40

Millennials social media Mobile US 40

PYMNTS

JULY 31, 2019

Social media was largely considered more friend than foe, most consumers still used passcodes instead of fingerprints to open their mobile devices, and Tom Brady was merely a great athlete instead of the fountain-of-youth demi-god he is today (PYMNTS is based in Boston, so just go with us on that one).

Industry 100

Industry social media New York City Retail 100

PYMNTS

JULY 9, 2018

Crew in the affections of many millennials, but Wadle mostly dismisses that classification. Madewell’s appeal, she noted, expands far outside the millennial demographic, largely bolstered by its holistic approach to viewing consumers and their feedback. We allow ourselves to behave as a fluid company, which has been important.

Branding 100

Branding Millennials social media Retail 100

PYMNTS

OCTOBER 10, 2018

Today, throwing digital marketing dollars at influencers seems like such a common and obvious move for a brand trying to tap into millennial consumers that it’s barely a news event at this point. It gives us the opportunity to connect with new and existing customers,” said a Nordstrom brand PR manager. “We

Branding 184

Branding social media Marketing Millennials 184

PYMNTS

SEPTEMBER 4, 2019

It is finding a lot of success, as might be expected, with people like urban millennials, Kurzrock noted, and similar groups. For promotion, the company is very active on social media and also has events. But it is aiming to create something that is accessible to a broad audience. It also offers banana bites and banana brittle.

social media 148

social media United States Millennials Branding 148

Banking 2020

MARCH 7, 2015

8 astonishing facts bankers should know about millennials: Did you know that recent data shows that 52% of millennials prefer non-traditional payments ? Six strategies to attract young members: With the average age of credit union members being consumers in their mid-to-late 40s, credit unions are missing a major market –millennials.

Mobile 40

Mobile Millennials Payments social media 40