CB Insights

SEPTEMBER 4, 2019

Popular media coverage of millennials often fixates on the industries the generation is allegedly killing and their supposed fiscal irresponsibility. Some industries benefiting from millennials’ increased spending power, such as travel, reflect well-worn Gen Y tropes like the general preference for “experiences” over things.

Millennials 78

Millennials Industry Branding social media 78

CB Insights

SEPTEMBER 24, 2018

Notably, millennials are more lifestyle-focused, placing a greater value on health and wellness over material goods than ever before. According to Eventbrite data, 78% of millennials would choose to spend money on a desirable experience over buying physical goods. Meet Maya, our hypothetical wellness-focused millennial consumer.

Trends 76

Trends Branding Examples Industry 76

PYMNTS

DECEMBER 19, 2016

That’s right: In January 2017, Big Mac aficionados in Orlando, Tampa and Miami will be the first customers to try out McDonald’s new push into the food delivery space in partnership with UberEATS. Starbucks , Domino’s and Taco Bell already have popular digital payment options, especially with millennials (go figure).

Florida 100

Florida Tampa Miami Millennials 100

CB Insights

SEPTEMBER 7, 2017

Fitness tech is on track to see record funding in 2017 , as a diverse range of companies in the space apply new technologies to serve the needs of fitness-focused consumers, boutique studios, and gym chains. Zenrez has indicated future interest in expanding its pricing technology to other fitness and wellness services beyond classes.

New York 48

New York Exercises Training Maryland 48