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Open Banking Is A Must for Millennials, Bankers Claim

Bank Innovation

It’s crucial for banks to start participating in the finance revolution, especially as millennials are on the hunt for open banking—at least, according to bankers. According to a survey of 300 banking officials, conducted by Marketforce and Earnix, developing open APIs is becoming more and more crucial to retaining customers.

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Millennials Will Lead The Voice Commerce Revolution

PYMNTS

That’s especially true for bridge millennials, those 32- to 42-year-olds, entering the prime time of their spending years. But more notable than the uptick in connected commerce among the general consumer population is how much more strongly bridge millennials consumers have adopted voice assistants as a primary commerce mechanism.

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Who needs millennials?

Chris Skinner

I have had many, many conversations about reaching the millennial customer. We need to be attractive to millennials? Millennials think differently, how do we reach them? Millennials are rejecting banks, is that right? The challenge today is to think like a Millennial. Blah, blah, blah, blah, blah.

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New Challenger Bank Bets Millennials Want the Bank Branch

Bank Innovation

-based iam bank, will launch later this year with both prime digital tools—mobile offerings, machine learning algorithms, and chatbots—as well as with real, touchable bank branches, specifically tailored to appeal to the millennial consumer base. […].

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How to Attract Multiple Generations to Open New Accounts and Apply for Loans

How are Gen X, Millennials, and Gen Z defined? What types of digital technology should you employ to meet the needs of each generation? This includes: What happens when your products do not properly address each generational audience? What makes the group different in how they receive information?

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How can banks attract new customers through technology?

Bank Innovation

And it’s not just the centennials and millennials; Gen Xers and baby boomers also want immediate access to bank products and services. Financial institutions will need to leverage technology to meet these expectations if they want to retain existing customers and attract […].

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Who Said Millennials Don’t Save for Retirement?

Bank Innovation

61% of investors in the millennial generation are saving for retirement, buying a home, or for other long-term financial goals, according to a survey conducted by digital investment company Stash. This somewhat goes against the popular perception that savers in the millennial generation are both rare and only interested in short-term rewards.