Perficient

JULY 20, 2020

What are marketing personas versus UX personas? UX personas expose your audience as complex and emotional human beings who don’t always follow a logical path in making their healthcare decisions. UX personas have a real name – John, Simone, Anita – so that you build a relationship with them. How do I build a healthcare persona?

UX 332

UX Meeting Data Groups 332

Perficient

JANUARY 12, 2021

We’ve typically seen that this lends itself to focus on areas such as ratings, reviews, and online price shopping, but trends are now showing there are other effective methods for online, as shoppers want to engage with products both at an experiential level and to ensure the best fit for their needs.

Customer Experience 538

Customer Experience Branding Video Online 538

PYMNTS

JUNE 19, 2020

Ranchere said that while many people attribute the economy’s nascent changes to the COVID-19 pandemic, “if you take a hard look back at the beginning of the year, some of these trends were already happening. All the pandemic really did was pull them into focus and accelerate some timelines.”. The Challenge Facing Challenger Banks.

Digital Banking 142

Digital Banking Payments Tools Branding 142

BankNXT

AUGUST 22, 2017

Are banks focusing on the right things when it comes to attracting millennials? Banks – stop trying to win millennials’ hearts and make yourself useful on BankNXT. Story by Andrew Haslip.

Millennials 57

Millennials UX Trends Online 57

BankNXT

APRIL 21, 2016

Robert E Prigge appeals to FIs to understand what drives the millennial, Gen Y customer, and what steps banks should take to embrace the digital age. Banking with millennials – how financial services can win over Gen Y on BankNXT.

Millennials 40

Millennials UX Trends Online 40

CB Insights

AUGUST 2, 2018

One of the biggest trends in fintech today is the rise of digital banking products like mobile checking accounts and new debit cards. See the investment trends, top deals, and active investors in Q2 2018. These companies have been able to generate these signups through three channels: card design, rewards, and application UX.

Cards 71

Cards Fintech UX Strategy 71

PYMNTS

OCTOBER 13, 2016

According to Media and Services UX, (MSX) group at Strategy Analytics, three-quarters of mobile payment users in China do so in physical stores daily. Digital Currency – Millennials Just Aren’t That Into You. The added value for them is convenience, speed, and discounts, according to PRNewswire.

Mobile 100

Mobile Payments Apple Samsung 100