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PFM MoneyLion’s Appeal to Millennials, Gen Z Is Simplicity, Says ‘Godfather of Fintech’

Bank Innovation

A focus on simplicity and UX design that intimately appeals to younger users such as millennials and Gen Z users, fintech investor Ron Suber told Bank Innovation. EXCLUSIVE—What’s behind the growth of personal finance management platform MoneyLion?

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Your Guide to Healthcare Personas

Perficient

What are marketing personas versus UX personas? UX personas expose your audience as complex and emotional human beings who don’t always follow a logical path in making their healthcare decisions. UX personas have a real name – John, Simone, Anita – so that you build a relationship with them.

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Four Things To Know About Balancing UX And Security In eCommerce

PYMNTS

Although some customers ( millennials : cough, cough) may value convenience above all else, that youthful sense of fiscal invincibility does not extend to their elders, who place a higher premium on transaction security. Millennials may be less concerned with risk.

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User Experience Is Key to Customer Satisfaction, Report Says

Bank Innovation

Having a "frictionless" user experience (UX) is among the top three qualities that bank customers look for when picking a new bank, right after "security" and "trustworthiness," according to a new report by financial technology provider, FIS.

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Why Augmented Reality is Crucial to Improving the Ecommerce Customer Experience

Perficient

Gartner also reports that 30% of Gen Z and Millennial shoppers wish that online shipping experiences would incorporate AR/VR features, though less than one-fifth of analyzed brands have integrated them. In 2019, Gartner projected that over 100 million customers would be shopping with AR in 2020.

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FIs Most Underutilized Asset: Their Apps

PYMNTS

So what can financial institutions (FIs) do to improve their apps’ user experience (UX), and will making these changes help boost adoption and usage? Understanding why consumers are frustrated with their apps is one thing; Improving their UX is another.

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New Data: U.S. Consumers And The ‘Everyday App’

PYMNTS

Then, there are Bridge Millennials. Bridge Millennials are a unique group of consumers, comprised of individuals between 30 and 40 years of age who exhibit cultural characteristics of both Generation X and Millennials. Among the Bridge Millennials in our study, 37.8

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