article thumbnail

PFM MoneyLion’s Appeal to Millennials, Gen Z Is Simplicity, Says ‘Godfather of Fintech’

Bank Innovation

A focus on simplicity and UX design that intimately appeals to younger users such as millennials and Gen Z users, fintech investor Ron Suber told Bank Innovation. EXCLUSIVE—What’s behind the growth of personal finance management platform MoneyLion?

article thumbnail

Your Guide to Healthcare Personas

Perficient

What are marketing personas versus UX personas? UX personas expose your audience as complex and emotional human beings who don’t always follow a logical path in making their healthcare decisions. UX personas have a real name – John, Simone, Anita – so that you build a relationship with them.

UX 332
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Four Things To Know About Balancing UX And Security In eCommerce

PYMNTS

Although some customers ( millennials : cough, cough) may value convenience above all else, that youthful sense of fiscal invincibility does not extend to their elders, who place a higher premium on transaction security. Millennials may be less concerned with risk.

UX 116
article thumbnail

User Experience Is Key to Customer Satisfaction, Report Says

Bank Innovation

Having a "frictionless" user experience (UX) is among the top three qualities that bank customers look for when picking a new bank, right after "security" and "trustworthiness," according to a new report by financial technology provider, FIS.

article thumbnail

FIs Most Underutilized Asset: Their Apps

PYMNTS

So what can financial institutions (FIs) do to improve their apps’ user experience (UX), and will making these changes help boost adoption and usage? Understanding why consumers are frustrated with their apps is one thing; Improving their UX is another.

UX 150
article thumbnail

Banks – stop trying to win millennials’ hearts and make yourself useful

BankNXT

Are banks focusing on the right things when it comes to attracting millennials? Banks – stop trying to win millennials’ hearts and make yourself useful on BankNXT. Story by Andrew Haslip.

article thumbnail

Sarah Clark from Mitek on millennial habits and mobile security

BankNXT

Shaun Weston talks to Sarah Clark from Mitek about mobile security and the habits of the millennial generation when it comes to mobile financial services. Sarah Clark from Mitek on millennial habits and mobile security on BankNXT.