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Since Seattle is in the trial area of Greenhouse, and the bank was offering a $50 signup bonus (see note 2), I decided to risk another credit inquiry and start an account. It also demonstrates the UX disconnect often found at large enterprises. Related: UX Tips: U.S. this is no way to treat a new customer.
The largest to employ that approach is Seattle-based BECU , the fourth largest credit union in the nation, with more than 800,000 members and 200,000+ using mobile banking. But to minimize initial pushback and work out any UX hiccups, grandfathering the old app could provide some breathing room.
For example, Wells Fargo would like to give me $400 to move my direct deposit over today ( search of “new checking account” from Seattle IP address, landing page ). Related: Wells Fargo’s Greenhouse has UX issues to overcome ahead of national rollout. UX Tips: U.S. Bank Offers Option to Show Password at Login.
Benson Porter, Boeing Employees CreditUnion – Porter led BECU through an amazing streak of growth in the Pacific Northwest, all while building an innovative, stakeholder-driven brand respected nationally. FIS wins Valley National with IBS platform. The Smarter Bank Customer Experience Award. Core System Deal of the Year: Bank.
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