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Instagram, Snaps Team Up To Help Brands Connect With Customers

PYMNTS

Snaps is teaming up with Instagram as the social media giant gears up for the holiday shopping season by sprucing up its commercial appeal to the major brands. New York-based Snaps announced on Monday (Oct. 19) that it has integrated Messenger API support for Instagram in its conversational automation platform.

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Neiman Marcus Looks To Associates For Social Media Commerce

PYMNTS

In an effort to drive sales, a luxury department store chain is connecting customers with their sales associates through personal social media accounts, The New York Post reported. Associates post fashion advice — like how to dress up jeans — and text updates about new items that have arrived in-store. “We

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4 Ways to Reach Aging Consumers About COVID-19 and Vaccines

Perficient

In an article from NPR , Jeremy Novich, a clinical psychologist from New York City, said it best: ”You can’t have the vaccine distribution be a race between elderly people typing and younger people typing. Make scheduling COVID-19 vaccination appointments an easier experience online and offline.

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Fintech’s Power Grab — in The New York Times

Bank Innovation

The New York Times covered the subject — and the word — in depth yesterday, in a special section called “Fintech’s Power Grab.” Ok, it’s safe to say fintech has hit the big time. ” The lead item, by Andrew Ross Sorkin of CNBC fame, focuses on the fintech challenge to Read More.

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L’Oréal, Instagram Lead Late-Year Social Commerce Push

PYMNTS

“So it’s no surprise that Instagram is making moves to replicate TikTok’s most popular features — especially in areas where TikTok hasn’t already amassed a strong foothold, like Brazil,” says social media fan site Later. “In In practice, that means turning customers into influencers via a social selling technology platform.

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Online Holiday Spending Already A Record-Breaker

PYMNTS

Christmas is just around the corner, and online holiday shoppers have been busier and spending more than ever, according to a new report. Online sales reached $80.3 It’s the largest online shopping period ever, beating out last year’s total of $67.7 Shoppers didn’t just use their computers to purchase items online.

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Meet 2020’s Newest Influencers

PYMNTS

Influencers have had a rough couple of weeks, as consumers’ tastes have rapidly drifted away from the high-gloss, incredibly curated and aspirational Insta-lifestyle that only a month or two ago was a staple of online life in the U.S. And New York Governor Andrew Cuomo has also become a recent subject of obsession for social media watchers.

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