We analyzed 7 of the fastest-growing personal finance apps of all time to figure out the secrets to their success — here’s what we learned
CB Insights
OCTOBER 10, 2017
Robinhood’s goal was not to build an app for day-traders or portfolio managers; it was to build an app for the first-time retail investor. The New York Times wrote a piece promoting Mint in 2009 and reader reactions were so incredulous (“You gave them YOUR ACCOUNT NUMBER?! We’re making investing accessible to young people.
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