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The Stakes Have Never Been … 'Steakier'

PYMNTS

Long before COVID, folks who needed a cut above the local supermarket turned to Omaha Steaks , whose direct-to-consumer and eCommerce model made it well-positioned for a pandemic. So, fulfilling its sacred duty to steak lovers with limited choices, Omaha Steaks has created a new holiday to celebrate steaks – complete with a sale, of course.

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Banks turn employees into social media envoys

American Banker

Truist, First National Bank of Omaha and Peoples Bank in Washington state are finding creative ways for loan officers, financial advisers and others to become ambassadors on platforms including Facebook and Instagram.

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Banks turn to influencers to build buzz about their brands

American Banker

Financial institutions like Ally Financial, Clinton Savings Bank and First National Bank of Omaha are recruiting personal finance experts, college students and local personalities to promote their products and services.

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BoA Turns Up Heat On Gun Makers

PYMNTS

And in the days since the Parkland shooting, the hashtag #BoycottNRA has exploded on social media. As a result, United and Delta airlines, Metlife and six car rental brands have pulled discount deals they used to offer to NRA members, while the First National Bank of Omaha announced it will stop issuing an NRA-branded Visa card.

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10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

South State Correspondent

Many sessions discussed the importance of setting clear goals for any marketing effort, such as the talk by Jessica Reese (graphical notes below), the Social Media Manager for Arvest Bank (AR, $27B). Bank Marketing Lesson 9: Goal Setting – A Common Theme. The audience learned from these banks’ mistakes and successes.

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The ICBA 22/23 executive committee is all in

Independent Banker

Omaha, Neb. I will also emphasize the importance of financial literacy and our need to engage and connect through all communications channels, but especially on social media. Recent proposals for collecting data on consumers and small businesses bog down the process and drive up unnecessary cost for all customers.

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William Mills Agency adds Lauren de Gourville, Kathryn-Amelia Simms, Amber Estes, Mallory Griffin, Haleigh Tomasek, Matthew Morris to Agency

William Mills

As digital marketing coordinator, de Gourville manages marketing automation software, social media, web development and blogging services for clients. She also handles content research, social media and competitive analysis. She earned her bachelor’s degree in communications at the University of Nebraska at Omaha.

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