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Burger King, Steak-umm And Next-Level Social Media Marketing

PYMNTS

Brands have flocked to social media in an attempt to meet their consumers where they are and display a different side of themselves. Social media can be a terrific place to build bonds with one’s customers and show off a clever, avant-garde sense of humor – if a brand is good at it. We waited two hours in McDrive!"

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Don’t Send Payment Reminders with Social Media, FICO Says

Bank Innovation

Consumers still aren’t comfortable receiving notifications like late payment reminders through social media channels, a study released today by FICO found.

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Bitcoin Joins American Express and PayPal on 2017 List of Social Media Darlings

Bank Innovation

American Express is the “most-loved” financial service on social media in 2017, according to a recent report, followed by PayPal, Vanguard and bitcoin. NetBase examined 55 brands across sectors including banking, credit cards, investment banking, payment services, insurance, online lenders and crypto.

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Is Social Media Key to Hitting the Trillions for (Fin)Tech Companies?

Bank Innovation

Analyst Michael Markowski seems to think so, citing the technology giant’s recent acquisition of professional social media site LinkedIn as the boost that pushed Microsoft into the race. Could Microsoft be the first technology company to earn a one trillion market value?

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Your Bank’s Social Media Strategy Needs to Drive the Consumer Experience (and Revenue), Says Regions Bank

Bank Innovation

EXCLUSIVE—Social media strategy is a must for all areas of business in today’s world, including banks—who, fighting against entrenched perceptions of their legacy institutions, often rely on social media platforms to reach their younger customers.

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TD Online Banking Was Down for Over a Week, And Customers Are Not Happy

Bank Innovation

EXCLUSIVE— Online banking service for U.S. customers of TD Bank was down for over a week after the bank updated to its digital services, prompting multiple customers to flock to social media to express outrage, frustration, or calls to leave the bank.

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This Singapore Fintech Wants U.S. Banks To Be As Engaging As Amazon

Bank Innovation

A lot of data is being generated and collected on a daily basis thanks to social media, IoT, and online customer behavior (Upstart, for example, uses this method for its underwriting decisions). Customer data is (arguably) the most valuable asset in many industries, financial services included.