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Using Online, Social Data To Make ‘Thin Files’ Thick

PYMNTS

Can the data trapped in “Digital Exhaust” – like online and social media data – be used to validate identity and predict fraud? Suppose you could build a model that would help financial institutions of any kind fill in those gaps with online and social data that could make thin files thick without increasing their risk?

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Facebook Seeks Clear Guidelines For Data Sharing

PYMNTS

The social media giant, which was embroiled in the Cambridge Analytica scandal that compromised the data of millions, wrote a white paper asking regulators to create clear guidelines and rules for when and how data can be transferred, as well as how to protect it and who is at fault when things go wrong.

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5 SEO Tactics to Increase Traffic to Your Website: Part 2

William Mills

In order to maximize the amount of traffic coming to your website, there are other SEO tactics that you must implement: create targeted content in blogs and white papers, promote content via social media and use public relations to create inbound links. Create targeted content in blogs and white papers.

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Dealing With Banking Industry Disruptors By Using Analytics To Transform Customer Engagement

Insights on Business

The same sentiment is striking businesses as new technology and online competition upend established business models. Online banks, digital payment options, mobile payment apps, and rate and service comparison sites are just the tip of the iceberg when it comes to disruptive influences.

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PR and Content Marketing go together like Bonnie and Clyde

William Mills

Recent studies by Goo Technologies suggest that 82% of Americans ignore online ads. Buyers feel overwhelmed by current online ad volumes. PR then expands the awareness of your white papers and downloadable content to drive sales. White papers are your most valuable asset.

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PR and Content Marketing go together like Bonnie and Clyde

William Mills

Recent studies by Goo Technologies suggest that 82% of Americans ignore online ads. Buyers feel overwhelmed by current online ad volumes. PR then expands the awareness of your white papers and downloadable content to drive sales. White papers are your most valuable asset.

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Unify your Marketing Activities For True ROI

William Mills

55% of B2B marketers say they are unclear on what content marketing success or effectiveness looks like, and that’s understandable since the sheer volume of activities alone can be overwhelming, including: Blogging; Social Media including Facebook, LinkedIn, Twitter, Google+, etc.; Buyer’s Online Journey. Marketing Today.