Citizens Access Targeting ‘Optimizers’ to Grow Deposits Beyond the Bank’s Footprint
Bank Innovation
MARCH 5, 2019
Citizens Access, the digital-only arm of Rhode Island-based Citizens Financial Group, has grown to about $4 billion in deposits, mostly from new customers outside the bank's traditional footprint, since its launch in July 2018. If you build it, the optimizers will come.
Let's personalize your content