What Quibi’s Flameout Teaches Us about Behavior Change
Perficient
OCTOBER 29, 2020
Last week mobile TV platform Quibi announced plans to shut down operations, just seven months after a promising debut. Yet the platform’s self-imposed user experience shortcomings left the company exposed to new headwinds. Quibi needed to move users above the FBM action line. Why did it lose everything?
Let's personalize your content