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We analyzed 7 of the fastest-growing personal finance apps of all time to figure out the secrets to their success — here’s what we learned

CB Insights

These free tools have become a significant driver of both traffic and user acquisition for Credit Karma. “It It took us five years to dispel the baggage that came with our business model,” founder and CEO Kenneth Lin told First Round Review. “We It can burden users with excessive information and friction that ruins the user experience.

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