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Amex Study: Social Media Shout-Outs Could Pump $197B Into SMB Economy

PYMNTS

As the holidays grow closer, American Express says research has shown that social media promotions and engagement could be a big boost for this year's Small Business Saturday event, according to a press release. The majority of those businesses included restaurants, with retail close behind.

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When It Comes To Paid Social Media, Facebook Leads The Way

PYMNTS

Retailers continue to rely on paid search and email marketing channels, but mobile marketing and social media are continuing to increase in popularity as a way for businesses to grow their customer acquisition, according to a new study.

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Best Way to Drive In-Store Traffic? Facebook, Study Says

Bank Innovation

Facebook is the key to online traffic—but most small businesses run to the social media king to drive in-store traffic, too. More than 40% of SMBs will turn to Facebook for a boost in in-store traffic, according to a survey of 250 SMBs across the U.S., conducted by digital marketing technology company Netsertive.

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New Study: Static Web Content Bad For Account Holder Engagement

PYMNTS

Findings from PYMNTS Retail Banking Services’ Paradigm Shift speak volumes about the shifts happening in customer preference, and how FIs can capitalize on new information formats. These results suggest that consumers find it difficult to access the information they are looking for because relevant information is often buried,” per the study.

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Deep Dive: Why Retailers Are Merging Online, In-Store Shopping For The Omnichannel Age

PYMNTS

These moves seem logical for consumers who have been barred from visiting brick-and- mortar retailers or who are wary of contact with cashiers or payment terminals due to the potential for viral transmission, but they are also likely to have a dramatic impact on the future of digital and in-store commerce. The rise of omnichannel .

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Why The Future Of Social Media Might Be About Thinking Smaller 

PYMNTS

The world of social media can be a rough sea to sail in. Those are the nice neighborhoods on social media — but it doesn’t take very much to accidentally be knocked over into one of the not-so-nice areas full scammers, trolls, nasty comments, nonsensical memes and angry mobs of all stripes.

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Privacy And Personalization Clash For Retailers

PYMNTS

Retailers are facing a personalization paradox. Recent studies are showing counter trends right now that are proving the adage that consumers want what they want — even if it’s a contradiction. Other surveys reinforce the need for personalization at retail. But it also shows that privacy is paramount.

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