PYMNTS

MARCH 2, 2020

Retailers may be focused on the wrong metrics. But a survey of 265 senior marketers found that those KPIs miss “forward-looking indicators,” including the total amount of revenue a customer will afford the company over time (customer lifetime value, or CLV). Banking and retail put the most emphasis on return on investment (ROI).

Customer Experience 151

Customer Experience Retail social media Survey 151

PYMNTS

AUGUST 30, 2017

Although it’s no secret that social media platforms such as Snapchat , Facebook and Instagram have a strong affect on fashion trends, it may be surprising to see just how robust that impact actually is. How Does This Trend Shape Retail? Capturing Gen Z.

social media 155

social media Report Study Trends 155

PYMNTS

NOVEMBER 11, 2016

According to the BDO Retail Compass Survey of CMOs, nearly 60 percent of marketers plan to leverage mobile in their marketing strategies this holiday season. Although less than 10 percent of marketers say they plan to focus on generic mobile coupons, retailers will be offering bargain hunters other ways to get a deal.

Mobile 188

Mobile Marketing Survey Marketing Strategies 188

PYMNTS

DECEMBER 26, 2018

To let shoppers discover and try out new products, payment companies are helping merchants launch augmented reality (AR) experiences within social media platforms. The firm chose a Kenyan brand, Huddah Cosmetics , as the first social commerce merchant on its Mula service to roll out the platform.

social media 180

social media Payments Millennials Regional 180

PYMNTS

NOVEMBER 11, 2016

Retailers are optimistic about prospective sales and growth into 2017 by means of holiday deals, according to the American Express Holiday Growth Pulse survey — one of 1,502 small and middle-market businesses across various industries. And 81 percent of middle market retailers also believe sales will be stronger.

Retail 115

Retail social media Marketing Survey 115

PYMNTS

FEBRUARY 3, 2020

However, 8 percent of Cyber Monday visits did originate from social media, an increase of 17.5 At least one recent survey shows that the potential is awakening in 2020. It comes from WBR Insights , which credits customer engagement via social media. Brand advertisers, it says, need to justify social media ROI.

social media 144

social media Branding Survey Strategy 144

PYMNTS

JANUARY 14, 2021

Forty-two percent of respondents report using mobile apps as their main source for financial education, and 36 percent report using social media to learn about financial products. Rich media content such as on-demand video, meanwhile, is an appealing tool for accessing relevant, targeted information for nearly half of consumers.

Video 224

Video social media Millennials Data 224

PYMNTS

OCTOBER 22, 2018

Instagram, the photo-sharing social media network operator owned by Facebook, has surpassed Snapchat as the most frequented social media platform among teenagers. for its annual survey, which is in its third year. The average age of the survey respondents is 16. Nike came in second place at 5 percent.

social media 143

social media Survey Branding Apple 143

PYMNTS

MARCH 18, 2020

In normal times consumers look for three things from a retailer: price, product and location. Although there’s no survey to prove it yet, a new factor has likely risen to No. With stores closed (for the most part) retailers need to find reliable ways to communicate with their customers. What do consumers want from retailers now?

Retail 153

Retail Branding social media Online 153

PYMNTS

JULY 21, 2017

No longer are retailers working with marketers to figure out a way to mass market products and services. With the advent of connected devices in the palm of almost every consumer’s hand, the retail ecosystem has certainly seen a shift. Through this omnichannel experience, retailers have more ways to connect with consumers.

Retail 137

Retail social media Customer Experience Boston 137

PYMNTS

AUGUST 4, 2020

According to the survey, three-quarters of them (75 percent) report being positive about the future. For instance, Visa’s survey found that 78 percent have adapted how they pay. But unsurprisingly, Visa’s survey also found that SMBs owners feel like they need more support. The New Normal. SMBs Still Need Help. What Comes Next.

Study 315

Study Survey social media Online 315

PYMNTS

JANUARY 19, 2021

Findings from PYMNTS Retail Banking Services’ Paradigm Shift speak volumes about the shifts happening in customer preference, and how FIs can capitalize on new information formats. There’s a reason that bank apps and websites ask, “was this information helpful?”. Often as not the answer is “no.” Irrelevant, Ill-Suited Info.

Study 196

Study social media Millennials Retail 196

PYMNTS

JULY 13, 2016

Move over millennials , there’s a new kid in town that is about to become nearer and dearer to retailers’ hearts: Gen Z. Gen Zers are also cautious of shopping at retailers who have had past security breaches, according to the study, with 59 percent saying they would purposely avoid shopping at such retailers.

Study 100

Study Millennials Retail social media 100

PYMNTS

JULY 26, 2017

Talking about retail and not mention Amazon these days is a difficult thing to do. The eCommerce company has grown significantly in the past few decades, and we’ve started to see the physical impacts of its innovative force on other retailers. And these are just the numbers Amazon itself chooses to put out into the retail sphere.

Retail 133

Retail social media Industry Innovation 133

PYMNTS

NOVEMBER 26, 2018

billion, according to surveys commissioned by the company. In addition to supporting brick-and-mortar businesses, 41 percent of consumers surveyed said they shopped small businesses online. Small business owners surveyed said they count on an average of 29 percent of annual sales to happen during the holiday season.

social media 193

social media Survey National Community 193

PYMNTS

FEBRUARY 28, 2020

You’re blowing up on social media for all the wrong reasons. And to top it off, you have a major product extension on the books with millions in media behind it. What we don’t know is whether or not the retailers that will sell this — or any product for that matter — will be hit domestically by fear of being in public places.

Case Study 211

Case Study Branding Study social media 211

PYMNTS

MAY 23, 2017

A recent survey by American Express shows that, unsurprisingly, millennials have the biggest appetite for digital dining experiences, from ordering take-out through a mobile app to ordering and paying through a kiosk at their table to tweeting what they’re eating. For a full report, see the survey summary from American Express.

Survey 103

Survey Millennials social media Mobile 103

PYMNTS

SEPTEMBER 9, 2020

But the challenge for retailers now is deciding what to do next, Amazon Pay Chief Marketing Officer Kelly Wenzel told Karen Webster in a recent conversation. Wenzel told Webster that what retailers need to think about is those things that actually aren’t going to change in an environment where it feels like everything is changing.

Branding 220

Branding Online Retail social media 220

PYMNTS

MAY 28, 2020

But when it comes to the digital customer experience, retailers are playing catch-up. The issue is critical as retailers either move online or put more effort behind their eCommerce capabilities. But a new survey shows a new urgency. Before the pandemic, this process lacked urgency and was known as “digital transformation.”

Retail 144

Retail Customer Experience social media User Experience 144

PYMNTS

APRIL 1, 2020

While it is the only option for many retailers, eCommerce is running into its own limitations under the pressure of the COVID-19 crisis. The most concerning news about those limitations comes as retailers get a handle on how and why eCommerce orders have spiked since stores started closing at the end of February.

social media 216

social media Retail Michigan Strategy 216

PYMNTS

OCTOBER 25, 2016

Retailers should take initiative in communicating with shoppers — especially younger ones — by email rather than social media channels, a new report by Bluecore found. And, said half of those surveyed, smart devices are the conduits for reading those emails.

Retail 100

Retail Study social media Millennials 100

PYMNTS

AUGUST 3, 2016

We all know — and keep hearing almost ad nauseam — all about how the rise of online shopping is changing the very face of the retail industry and consumer habits. But what is that “changing face of retail” actually going to look like in a few years? How influential will mobile and social media be to their purchasing habits?

Retail 100

Retail social media Branding Online 100

PYMNTS

MAY 27, 2020

With so many retailers hustling to capture the digital shift, it’s easy to let the details suffer. The company announced yesterday (May 26) that it will partner with Widewail, an automotive reputation management and social media engagement solution. “At Lexus, we have always held guest experience as our top priority.

Online 151

Online Management social media Branding 151

PYMNTS

APRIL 17, 2020

Those were quantified yesterday in a new Internet Advertising Bureau survey that shows a steep decline expected in ad spending across digital media. The IAB surveyed more than 200 U.S. media properties programmatic providers and media platforms. By nature of its membership, TV was not heavily represented.

social media 188

social media Survey Google Branding 188

Accenture

OCTOBER 3, 2017

Based on this survey of over 2,000 consumers, it’s clear that online retailers, tech firms and social-media players face an uphill battle to convince consumers to allow them access to their financial data. Trust in online platforms and social-media companies as providers of payments services is low.

social media 156

social media Millennials Online Fraud 156

PYMNTS

NOVEMBER 27, 2018

More than 165 million Americans shopped online or in stores during the period from Thanksgiving through Cyber Monday , surpassing the 164 million estimate the National Retail Federation (NRF) provided before the shopping event. This year’s research clearly shows that the investments made by retailers are paying off in a big way.

Millennials 149

Millennials social media Retail Survey 149

PYMNTS

JULY 7, 2017

Generation Z are the next up-and-coming group of shoppers who retailers are turning to for the future of retail. Get ready, retailers. The buying power of Gen Z comes out to $44 billion, according to an IBM and National Retail Federation study. They appreciate the hands-on experience of shopping in a store.

social media 120

social media Millennials Retail Study 120

PYMNTS

JUNE 8, 2016

According to BigCommerce’s 2016 State of Omnichannel Retail study , the price of a product is the most influential factor when shoppers are determining whether or not they should head to checkout. “Retail customers disagree. However, a new study suggests that this may all come down to a single factor in the end.

Retail 100

Retail Online social media Study 100

PYMNTS

JANUARY 20, 2020

Outlook India recently reported that SMBs in the country are seeking a government initiative to require government departments and large firms to disclose details behind all invoices that are 45 days past due, with community social media platform LocalCircles leading the charge in an effort to improve local SMBs’ cash flow.

Payments 237

Payments social media Report Analysis 237

PYMNTS

JANUARY 4, 2017

According to a recent survey by the Pew Research Center, 79 percent of U.S. To meet that goal, the shopping software company is focusing on improving the customer shopping experience through embeddable buy buttons and social media tools. Social media is a huge driver of traffic for a lot of our merchants,” Patricio said.

social media 128

social media User Experience Online Mobile 128

PYMNTS

JUNE 18, 2019

Pinterest has rebranded its third-party partner program Marketing Partners into Pinterest Partners to facilitate a greater number of shopping experiences on its platform, according to a report by Retail Dive. The company has around 291 million active users, many of whom use the platform for shopping ideas when they go out to retail stores.

social media 115

social media Study Retail Customer Experience 115

PYMNTS

MAY 20, 2020

A devastating small business survey on one hand, and a possible link to social commerce on the other. That was Facebook’s contribution to the pandemic crisis yesterday as the social media giant rolled out two new shopping services for small business — Facebook Shops and Instagram Shop. told Bloomberg.

Video 200

Video Survey social media Online 200

PYMNTS

FEBRUARY 4, 2020

Amazon , in one case, had to close its Spark social shopping entry last year – but multiple market dynamics could drive growth for social shopping in 2020. Data: 2019: The year Amazon shuttered its Spark social shopping entry. All this, Today in Data. 9.2B: Approximate amount spent on eCommerce orders on Cyber Monday.

social media 130

social media Survey Data Marketing 130

PYMNTS

APRIL 19, 2017

As a retail segment, fashion and apparel design have always walked the line between a creative endeavor and meeting the demands of a global, consumer-facing industry. Brands distribute surveys to existing customers via email or a brand’s social media presence.

Branding 108

Branding Retail Data Survey 108

Bank Innovation

OCTOBER 11, 2016

A study from Temkin Group released today puts San Antonio-Texas-based USAA head and shoulders above every other corporation in America in terms of Net Promoter Score. Net promoter Score is a slightly controversial metric that measures customer loyalty. A company’s NPS is supposed to correlate with revenue growth. A score of -100 Read More.

San Antonio 150

San Antonio Survey Texas America 150

PYMNTS

DECEMBER 7, 2020

Working professionals across the United States have done away with the traditional nine-to-five, in-office grind in favor of remote, work-from-home arrangements, with fewer chances to browse through their social media feeds as they would on the train or listen to the occasional podcast or music during their morning and evening drives.

social media 160

social media Training United States Survey 160

PYMNTS

AUGUST 26, 2019

Retailers looking to engage tech-savvy millennials and Gen Z consumers are quickly doubling down on their efforts to offer more visual content and enhance the discoverability of their products and services. Instead, they can use this software to simply share an image with the retailer. AI and the Rising Importance of Visual Shopping .

Millennials 185

Millennials Retail Tools social media 185