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Banks Must Up Their Social Media Game to Connect with Digital Natives

Gonzobanker

Traditional financial institutions that want to compete with fintech disruptors like Chime and X (formerly known as Twitter) need to up their social media game. hours per day on social media. Sofi has built strong engagement through its Richer Lives social media strategy and influencer Vivian, “your rich BFF.”

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Revolutionizing the Way We Pay: The Top Payment Industry Trends You Need to Know in 2023

Perficient

Here are some of the biggest payment trends we’re forecasting for the new year. Social Media as a Payment Channel Considering that the average American spends 147 minutes a day on social media , it is no surprise that businesses across industries seek the visibility that social media advertising and eCommerce can provide.

Industry 471
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When It Comes To Paid Social Media, Facebook Leads The Way

PYMNTS

Retailers continue to rely on paid search and email marketing channels, but mobile marketing and social media are continuing to increase in popularity as a way for businesses to grow their customer acquisition, according to a new study.

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Apple Pay Trending Up as Target, Other Retailers Add Payment Option

Bank Innovation

Apple Pay was trending across social media today on news the payment option will soon be accepted at Target, Taco Bell and other major U.S. According to Apple, 74 of the top 100 U.S. merchants now accept Apple Pay. The company touted the service’s ease of use, security and speed at the register. But […].

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Email, Social Media King For Retail Marketers

PYMNTS

While most retail marketers have similar goals in 2017 in terms of enhancing consumer engagement and increasing sales, the online realm of marketing outreach remains king. The data shows a significant amount of retail marketers selecting these channels, at 68 percent for email and 54 percent for social media.

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Report: Sephora Lookin’ Pretty On Social Media

PYMNTS

In advance of Black Friday, Sephora is lookin’ pretty in terms of social media. That’s according to Shareablee , which measures social media audiences and released its annual Black Friday Retail Brand Edition of its Social Scorecard. Sephora took the top billing with 2.4 Sephora took the top billing with 2.4

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Why Hotels Are Collaborating With Social Media Influencers

PYMNTS

Hotels can struggle to keep up with these opportunities, especially if they lack a formalized process to find and manage social media influencers. Influencers don’t have to be world-famous celebrities or social media stars with millions of followers. Who Is An Influencer? The Power Of The Influencer.