Independent Banker

DECEMBER 31, 2021

As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. Social media has made it easier for community banks to nurture connections with prospects, customers and the community.

Marketing Strategies 91

Marketing Strategies Strategy Marketing social media 91

Jeff For Banks

JUNE 19, 2016

In most strategic planning retreats I moderate, the social media talk, including content, centers on retail. In senior management ranks, I do not think using social media for business client acquisition gets much consideration. But look at the sponsored tweet I just looked up in my Twitter feed? Google Cloud.

social media 60

social media Google Chicago Survey 60

Abrigo

NOVEMBER 17, 2023

Social media scams account for the highest losses and are higher than any other fraud typology , at a reported half-billion total loss. This , of course , doesn’t include fraud losses that were not filed due to the victim's embarrassment or lack of knowledge on how to report.

Fraud 195

Fraud Training Trends Compliance 195

PYMNTS

DECEMBER 26, 2018

No, think of them as miniature seminars. Enjoy these little seminars about the world of payments and commerce, and review at your leisure. Some veer toward the technical while others come across as more philosophical. In all cases, these podcast are authoritative, as you’ve come to expect from PYMNTS coverage.

blockchain 157

blockchain Payments Online Innovation 157

Independent Banker

JULY 31, 2022

The financial press, economic commentators and social media sites have used a collection of terms this year that convey a certain image of market values for investment securities: “Plummet.” Photo by nicomenijes/iStock. Underwater.” Leaking oil.” Nosedive.” I think you get the picture. Reward may be returning.

Memphis 103

Memphis Community Security Community Bank 103

Filene

JANUARY 18, 2016

To help pay down my debt, I enrolled in a financial seminar at the local church and got a second job. It delivers videos, presentations, articles, infographics, graphics, and handouts for the credit union to share on social media, on their website, in their branch, and in statements. The videos are short.

Millennials 49

Millennials social media Video Taxes 49

Banking 2020

DECEMBER 15, 2014

They’ve been reared in a society that values participation and collaboration; sharing and exchanging ideas by way of blogs and social media is their norm. They are accustomed to forming connections and having conversations (albeit virtual) with anyone, anywhere. Honor their need for work-life balance.

Millennials 58

Millennials Management How To social media 58

William Mills

JULY 26, 2018

Webinars: A webinar is a seminar conducted over the internet and is a great way to create an image of authority on a topic. Make sure to add an interesting subject line and social sharing buttons so that people are more likely to pass along your video. Social Media. Paid Social Media.

Video 41

Video Marketing social media Fintech 41

Banking 2020

MARCH 10, 2015

In today’s fast-paced life, this means engaging with them through social media, as well as hosting educational events. For instance, they could offer light advisory services or seminars to business owners who have working capital lines of credit.

Community 40

Community Lending Capital Conference 40

Social Assurance

FEBRUARY 15, 2019

Invest More in Social Media Advertising. Because social media is one of the easiest ways to create a brand identity, an active profile creates more opportunities to get to know your brand. When investing in social media advertisements, it’s important to decide who you want to target and what you want to spend.

social media 12

social media Marketing Community Branding 12

CB Insights

MAY 10, 2018

As a result, the company’s web traffic and sales conversion rates were lower than its competitors’ rates; its social media presence was limited; and its existing CRM tools failed to capture online insights to help the company better engage consumers.

Strategy 78

Strategy Management Analytics Tools 78

Social Assurance

JUNE 21, 2019

For example, if you’re hosting a home buying seminar this summer, using Instagram Stories to highlight before, during and after the event. Run it by the compliance team ahead of time to keep content compliant. Promoting your next event using Instagram Stories is a great place to start. Run a Summer Contest.

Branding 12

Branding Community Examples Community Bank 12