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Your Bank’s Social Media Strategy Needs to Drive the Consumer Experience (and Revenue), Says Regions Bank

Bank Innovation

EXCLUSIVE—Social media strategy is a must for all areas of business in today’s world, including banks—who, fighting against entrenched perceptions of their legacy institutions, often rely on social media platforms to reach their younger customers.

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When It Comes To Paid Social Media, Facebook Leads The Way

PYMNTS

Retailers continue to rely on paid search and email marketing channels, but mobile marketing and social media are continuing to increase in popularity as a way for businesses to grow their customer acquisition, according to a new study.

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Banking social media strategy: Developing impactful content

ATM Marketplace

Regina DeMars, director of content marketing and social media strategy at FNBO, delivered a keynote session about content strategies that work at the Bank Customer Experience Summit.

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X adds state money licenses in pursuit of payments

Payments Dive

The social media company, formerly known as Twitter, advanced its payments strategy by collecting two more state money transmitter licenses.

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How Does Ally Handle Trolls on Its Social Media Posts?

Bank Innovation

has a specific strategy for dealing with inappropriate comments on its social media channels -- do nothing. Ally Financial Inc. This may seem unusual for a financial institution that must maintain a high standard of trust and not have its image sullied by associations with unsavory viewpoints.

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Why AI Is Social Media Fraud’s New Best Friend

PYMNTS

It can be difficult these days to remember the almost idyllic promise of social media when it first entered the general consumer consciousness. That’s not to tempt one into nostalgia, or to suggest that social media has become marred beyond recognition. Digital Evolution. Fraud Increases. trillion in 2018.

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The CFPB Regulation F Requirements Take Effect in Less Than 60 Days – What’s Your Plan?

Perficient

Strategies must be altered, and creating sequencing that supports your delinquency goals and loss forecast can be challenging. The CFPB allows for the use of newer technologies, such as email, SMS text, and social media, to name a few. Make one call within a week of speaking with the “right party.”. Are you prepared?