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Banks Must Up Their Social Media Game to Connect with Digital Natives

Gonzobanker

Traditional financial institutions that want to compete with fintech disruptors like Chime and X (formerly known as Twitter) need to up their social media game. Consider that the typical user spends about 2.5 hours per day on social media. Demographically, half of the U.S.

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Merchant Resolution: Improve Buy Button, Social Experience

PYMNTS

Fixing the mobile shopping experience. Patricio said Shopify has also seen an uptick in mobile traffic and is looking at ways to improve the mobile shopping experience. “We We believe buy buttons are all about user experience and improving the merchant user experience, and there are many ways to take advantage of that,” said Patricio.

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Stopping Fraudsters From Taking The Travel Industry For An $11B Ride

PYMNTS

Many are turning to artificial intelligence (AI), machine learning (ML) and other advanced learning solutions to prevent and detect breaches before they can cause large-scale problems, but bad actors are using the same set of tools to sidestep authentication processes or impersonate legitimate customers.

Industry 225
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Trending: Meeting The Millennial Need For AI-Powered Visual Shopping

PYMNTS

Makeup marketplaces like NakedPoppy, for one, are using AI-enabled personalization tools to match their customers to the right products, simplifying the user experience. This is one of the ways that platforms are working with AI tools to differentiate themselves from their competition.

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How AI Is Helping Hotel Apps Get Onto Travelers’ Radar Screens

PYMNTS

Alternatively, users can book a hotel through a link in the Instagram bio. . The Personalized Travel Experience. In an effort to tailor the in-app experience to Instagram , Meniri said he rebuilt the native iOS experience for the social media platform’s browser.

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Watson Marketing Delivers a Competitive Edge that Financial Institutions can Bank On

Insights on Business

Using Watson Marketing analytics, data sources such as images, video and social media can be coaxed to reveal insight. Measure customer sentiment in social media and survey data to gain a deeper awareness of needs, wants and intentions. Maximize personalized upsell and cross-sell opportunities.

Marketing 156
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Feelter Sources, Curates Social Sentiment For Brands

PYMNTS

Social media is fast becoming a significant influence on the path to purchase. Businesses are taking notice and looking for ways to source crowd insights, sentiment and authentic user experiences to leverage the sway social content has over prospective buyers. Feelter scores each relevant social media post.

Branding 107