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There are variations in how an issue is framed – the exact same words can be used to ask the same question, but the font, the background – any elements of the userexperience – will also have an effect. These “UX” nuances matter, and refining the details of the userexperience will be hugely important.
CEO Miron Lulic urges you to think of the “serendipity” of real-time offers provided on platforms like airline fare aggregator Kayak, and imagine the same userexperience in financial services. The post SuperMoney Brings a Kayak-Like UX to the Online Borrowing Process appeared first on Finovate. What is SuperMoney
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