article thumbnail

Payments Providers Combat The Conflict Between Security, User Experience

PYMNTS

As such, services integrated into mobile phones, tablets, computers, Internet of Things (IoT)-connected devices and more may mean a more convenient service for end-users, but as Cohen noted, this monumentally increases the “attack surface” upon which cyberattackers can infiltrate and compromise. A Regulatory Minefield.

article thumbnail

Design Matters: Data Analytics Take Lead In Designing User Experiences That Drive Sales

PYMNTS

Beautifully designed user experiences are, unfortunately, not always good user experiences. In fact, he’s seen cases where good design has actually decreased the effectiveness of the user experience. “My It was a very small icon that blended so well with the background that no one could notice it.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How B2B Payments Balances Compliance With A Better User Experience

PYMNTS

Service providers are increasingly understanding that, like consumers, businesses demand a better and more seamless end-user experience. Achieving A Better User Experience. API integrations can streamline and consolidate that experience from within the accounting platform, making for a more convenient user experience.

article thumbnail

Why Payments Personalization Is Key To Enhancing User Experience For Digital Content Platforms

PYMNTS

Kaufman explained in an interview with PYMNTS how payment and content customization can impact consumers’ digital user experiences. A Data-Driven Approach To Enhancing The Payments Experience. The implications of using this type of data-driven model go far beyond the payments experience, too.

article thumbnail

Why You Should Include Success Measurement Metrics and Systems in UX Design

Perficient

A functional, seamless user experience is critical for businesses operating in digital spaces. Once you have chosen which metrics to monitor, you can employ testing methods specific to your use case to further understand how the design change, or multiple changes, impacts the targeted user experience.

UX 520
article thumbnail

Conversational Marketing: Old School Meets New School

Perficient

It’s actually all of the above, leveraged properly together to create great user experiences and garner consumer insights, thus enhancing lead generation activity and customer loyalty. As mentioned, most marketers immediately think of AI and technology tools including live chat, chatbots, and social monitoring.

Meeting 443
article thumbnail

Data – The Lifeblood of Intelligence Automation

Perficient

The Data: The Gas That Makes the AI Go What good is a stand-alone AI tool for businesses if it isn’t grounded in trusted, contextual data? If the tools we use for intelligence automation are not built around our customers, we will not be providing a truly personalized user experience.

Data 491