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Let’s take the example of hearing loss; captions or a transcript for a video might benefit someone who is deaf, but what about someone who is watching the video to support learning a new language, or someone who is watching that same video while riding on a train with loud passengers? Where will they engage with your content?
As seasoned operations managers, my peers and I settled in for the train wreck we knew was coming. I thought about those events recently while reading a series of articles about managing the online userexperience. In software circles, UX (UserExperience) is the new buzzword. Marketing !
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Facebook promised developers the ability to harness all aspects of the Messenger platform, including “Bot Engine,” its new natural language tool that developers could use to train their bots. Crafting a simple UX for a personal finance app is a tall order. Personal finance: Chatbots to help manage spending.
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